Surf skitch full#

SurfStitch created entirely new categories such as beauty and outdoor and devised a stringent “relevance test” for every product added to the site to ensure all products they sell are inline with their customers’ high standards. Using the Marketplacer platform, SurfStitch was able to extend existing categories and product lines that complemented their core product offerings of apparel and accessories for a coastal lifestyle – including surfboards. As much as it made sense to sell surfboards it wasn’t feasible due to physical limitations, shipping requirements, and a host of other items. As a result, SurfStitch’s product offerings and categories were limited.

Surf skitch full#

For SurfStitch, they were already drop-shipping products from a full warehouse which made expansion, let alone rapid scale, near impossible. Product Curation: Category and product curation is the secret sauce to a successful marketplace – and the key to growth. To address customer service questions about delivery tracking due to customers receiving multiple parcels at different times and with different carriers, SurfStitch created a comprehensive communications approach with messaging at the cart, in shipment notifications, and clear communication in packages and onsite to advise customers their parcel may be coming from the seller directly and to double check order confirmation emails. For SurfStitch, after mapping the customer journey using Marketplacer’s framework, they decided to integrate all third-party marketplace merchandise among the wider catalogue for easy discoverability and a seamless experience by shoppers. It would also better serve their existing drop ship network of suppliers and help onboard new drop ship suppliers to scale overall fulfillment.Ĭustomer Experience: Maintaining a positive and seamless customer experience is the top priority when designing a marketplace strategy. Choosing a specialized API-led marketplace strategy enabled SurfStitch to rapidly onboard third-party products and dramatically increase product offerings.

Marketplacer worked with digital agency, Tryzens, to build the connector between SurfStitch and Salesforce for a headless integration to dramatically improve speed. The Marketplacer platform offers a range of native capabilities that removes the complex task of overseeing multiple third party integrations and allows Surfstitch to easily manage their product database while focusing on the overall customer experience.ĪPI-led and Headless Integration: SurfStitch came to Marketplacer looking for a solution that would integrate with their existing VRP platform, which they use to manage their product database, while also easily communicating with Salesforce Commerce Cloud in a seamless process. A seller portal for third-party sellers to communicate with the company, manage their listings, process and ship their orders and returns.The ability to easily and quickly enter new categories and offer new products without taking on inventory or overhead risk.The ability to radically scale fulfillment to achieve the growth and scale they were after, without hiring staff instead needing ways to automate and simplify.One platform to store, manage and coordinate inventory without a front-end delivery layer.Tryzens, was tapped by SurfStitch to maintain, run, support and optimize SurfStitch’s active ecommerce website on commerce cloud and build a new app and reached out to Marketplacer to collaborate on a comprehensive solution to SurfStitch’s needs, that included: They first tried an internally-managed marketplace with third-party sellers but quickly realized they needed a different approach. SurfStitch already had a thriving ecommerce business and strong brand awareness but was looking for ways to ramp up and build out product offerings and categories further develop customer experience and loyalty and drive growth and revenue.